On account of International Women’s day, team Urban Tree has meticulously chosen some great women achievers of our country. As we celebrate the social, economic, cultural and political achievement of women on March 8, this is a series of blogs that feature those strong women of India who have made their way up to become successful by breaking stereotypes!
Meena Ganesh is a respected and well known Indian entrepreneur and business executive. The chief executive officer of Portea Medical, Meena is also a provider of home healthcare services in India. With the help of her husband Krishnan Ganesh, she has launched four entrepreneurial ventures.
Meena Ganesh started off with an under grad degree in Physics from the Madras University and pursued MBA in IIM or Indian Institute of Management located in Calcutta. Her career first began at NIIT before moving on to work at Microsoft and PricewaterhouseCoopers. In the year 2000 she co-founded a call center and BPO company known as Customer Asset. The company is funded by Softbank Capital and Newscorp. Customer Asset was later acquired by ICICI in 2002 and was then renewed and rebranded as Firstsource.
Later, she joined TESCO and helped them set up their IT and back office hub in India. As the CEO of the third largest MNC, Meena was the first employee and built the company from scratch and scaled it up to 4000 people giving some of the most complex finance and IT related services to the operations worldwide.
Business of education
Meena had always wanted to spread education and reach it out to the rural areas. Thereby, in the education sector, Meena uses digital technology along with the Internet and mobile technology solutions to provide students in far off or remote locations with access to high quality educational content. Teachers are also provided with the relevant skills through the help of technology. Student assessment however is an area where new solutions are always required.
Her most notable struggle came during her transition to Indian education as she faced many problems from the start. Having access to quality education is a hard task for anyone. This can provide plenty of chances for entrepreneurs to build solutions that are able to help overcome these challenges.
Her advice to all:
The market that you address should be big and must have a need for the product that you are selling. Bringing in a balance of genders in the corporate set-up or in even in a startup would benefit the industry, as women bring a set of skills to the table that complement men’s.