On account of International Women’s day, team Urban Tree has meticulously chosen some great women achievers of our country. As we celebrate the social, economic, cultural and political achievement of women on March 8, this is a series of blogs that feature those strong women of India who have made their way up to become successful by breaking stereotypes!
In the spirit of the traditional Biennale held every year at Venice and the other global platforms that act as an exhibition for the sale of artwork, Neha Kirpal the Director and Founder of the India Art Fair saw the need for a similar platform that would let the world know of the interest in art that many Indians had.
Neha Kirpal had studied political science at Lady Sri Ram college in Delhi and of course came from a business family. After she graduated, she then proceeded to work in the event management sector, the marketing and the Public Relations world. She did this for four years before making the life changing decision to study at the University of Arts in London, a decision that would undeniably change her life forever. As mentioned before Neha was inspired by the art scene in London and wished to bring that same kind of scene to her homeland and began to brainstorm ideas that would help bring those ideas to light. With only a Masters in marketing, Neha’s dream of the India Art Fair is an ambitious one to say the least but it was one that she wanted to see happen.
Setting up a Global Platform for Indian Artist
Her most important work of note is the founding of the India Art Fair, an idea which she had jotted down on the back of an airsickness bag. Neha was returning from a trip to London where she was completely enamored by the art scene there. The thousand of galleries and art fairs made her wonder why India did not have such a platform, despite there being many artists of note.
Under her watchful eye and direction, the fair has grown to over 300,000 visitors which makes the India Art Fair the most widely engaging event in the whole world. In recognition of her works she has received many awards but believes that there is no room for complacency though.
According to her “The challenge is to build the art market from ground up, remain fresh and relevant, and above all, viable and profitable for our investors and participants.”